CTV / Connected TV Ads

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Sources: CTV Ads with Creatify AI

Key Takeaway

Creatify enables creation of Connected TV (CTV) ad creatives without traditional video production costs, opening up streaming TV advertising to brands of all sizes.

What Are CTV Ads?

Connected TV (CTV) ads are video advertisements shown on streaming platforms and smart TVs. They combine the reach of traditional TV with the targeting precision of digital advertising.

Creating CTV Ads with Creatify

Video Settings for CTV

Setting	CTV Recommendation
Aspect Ratio	16:9 (widescreen)
Duration	15-30 seconds
Quality	Highest available
Audio	Clear voiceover with balanced music

Production Steps

1. Use Creatify's URL-to-Video workflow with 16:9 aspect ratio
2. Select professional-tone avatars appropriate for TV audiences
3. Use high-quality product footage and visuals
4. Ensure clear audio with balanced voiceover and music
5. Add brand logo and CTA appropriate for TV viewing
6. Export in high quality

CTV-Specific Considerations

• No clickable CTAs: Viewers cannot click on TV ads -- use memorable URLs, QR codes, or "search for" prompts
• Larger screen: Visuals need to hold up on big screens, so use high-resolution assets
• Audio matters more: Many viewers will have audio on, unlike social media
• Professional tone: CTV audiences expect higher production quality than social media
• Brand safety: CTV environments have stricter content requirements