AppLovin / Axon Ad Creation

Fresh

Sources: How to Make High-Converting Axon Ads

Key Takeaway

Creatify has a direct partnership with AppLovin's Axon platform, letting you skip the referral/waitlist process and create high-volume mobile app and game ad creatives with AI.

Understanding the AppLovin Ecosystem

AppLovin consists of three core platforms:

Platform	Purpose
Axon	AI-powered advertising platform for user acquisition
Wurl	Streaming TV solutions
Adjust	Mobile measurement and analytics

Axon is the self-service ad manager for building campaigns targeting mobile apps and games. It provides access to massive mobile inventory with best-in-class AI placement.

Why Axon Needs High-Volume Creative

• Creative fatigue is brutal -- winning ads stop working in weeks
• High-volume apps need 100+ new video creatives per month
• Traditional production: 1-4 months between concept and finished video, $3K-$15K per video
• You need to create 10-15 video variations in a day, not quarterly

Getting Started with Axon via Creatify

Axon normally requires a referral code and has a waitlist. Creatify's partnership with Axon lets you skip the waitlist and start running ads immediately.

Step-by-Step: Creating Axon Ads

1. Set Up in Creatify

1. Go to AI Video Ads in Creatify
2. Paste your App Store or Google Play Store URL
3. Click Analyze URL
4. Creatify pulls: app name, description, images, logo, everything

2. Configure Video Settings

• Platform: General or Axon-specific
• Aspect Ratio: 9:16 for most mobile placements
• Duration: 30 seconds (recommended for app install ads)
• Target Audience: Select relevant audience segments (e.g., "daily reward seekers", "slot machine enthusiasts")

3. Select Scripts

• Review AI-generated scripts based on your app data
• Upload your own scripts if you have proven copy
• Choose scripts that highlight the app's unique value proposition

4. Select Avatars

• Choose avatars that match your target player demographics
• Filter by age, gender, and style
• Select multiple for variation testing

5. Generate and Edit

• Creatify generates multiple video options (e.g., 13 variations)
• Preview all options
• Use Quick Edit or Full Editor for adjustments:
  • Swap voice if needed
  • Change background music
  • Update caption style for colorful backgrounds
  • Adjust ratio

6. Launch Directly to Axon

1. Click the three dots on your finished video
2. Click Launch Ad
3. Select Axon (or Meta, TikTok)
4. Deploy directly from Creatify's dashboard

Mistakes to Avoid with Axon

1. Do not touch campaigns within the first 7 days -- Axon's AI needs time to learn and optimize
2. Do not run with only 1-2 creatives -- you need volume for the algorithm to work
3. Refresh creatives regularly -- plan for weekly creative updates
4. Do not use the same creative too long -- creative fatigue kills performance

Best Practices

• Start with 10-15 video variations per campaign
• Use Batch Mode to generate variations quickly
• Test different hooks and avatars systematically
• Monitor performance and scale winners within the first 7-14 days
• Have a pipeline of fresh creatives ready before old ones fatigue